JossBecause is a lifestyle and entertainment website. From fashion and beauty tips, to interviews with interesting minds, we thrive to create and evoke discussion.

With the help of passionate and vibrant contributors, we hope to inspire, entertain, and spread a little bit of humor – just because.


Born and raised in Toronto, Ontario I’ve spent most of my life binge-watching 80s sitcoms. I knew I wanted to work in television and create content at a young age and graduated from Centennial College with a degree in Broadcasting – Radio, Television, Film & Digital Media. 

I launched my career Producing at Canada’s leading television networks for The Grammy Awards and The Toronto International Film Festival. Now living in Los Angeles I’ve decided to pursue my passion with JossBecause.

You can find me swooning over Liam Neeson and Jeff Goldblum, planning my next Julie Andrews tattoo or eating Oreos with almond milk.


“I met Joss years ago and quickly realized no matter what task she was handed she would slay it beyond expectations. Now regardless of what she’s engaged in she produces thoughtful content with a twist and always allows her unique perspective to shine through. Above and beyond her unwavering work ethic, Joss is the sweetest Julie Andrews-loving girl ever.”

Tracy Moore, Cityline

“From the moment I met Joss, I was struck by her charisma and sincerity. Her buoyant and bright attitude, mixed with her unwavering professionalism, makes her a joy to work with. I’ve been lucky to partner with her on various & sundry fashion projects and forever look forward to our professional and personal paths crossing.”

Adrien Reynolds, Faulhaber Communications

“JossBecause is the definition of hustle! A committed professional who is a joy to work with. Joss understand her viewers wants and needs and delivers engaging and authentic content that is true to her very unique personality.”

Teri Hart, Entertainment City

“I have been a contributor to for a few months now and have had nothing but positive experiences working with Joss. JossBecause is a site where I know I can read interviews with inspiring people, and catch up on beauty and fashion trends and I am proud to contribute to such a great social space. I always look forward to seeing the content come up in my news feeds and am always eager to contribute to its list of interesting and accomplished content.”

Marlena von Kazmier, Celebrity Makeup Artist